This is the "open brief" brief of the D&AD student award that I hope to use for my client project.
The brief reads:
Peace Day is an annual call for global amnesty, and together with Peace One Day, we want you to make Peace Day an international day of recognition - and impossible to ignore. Go on, be a creative activist - your idea really can change the world.
Now who wouldn't want to do that?
Here is some anti-peace that is being done in the name of every citizen in the UK, and we all have a responsibility and ability to halt it. I believe the citizens of this country are, like nearly all human beings innately peaceful, and do not want war. What I'd like to be able to do is show people how truly powerful they are when working together to achieve political change. A good area to research would be the recent Occupy protests happening around the world and, of course, in relation to Libya, the Arab spring.
Unfortunately I've been extremely busy this week, and hardly had much time to think of ideas about how to actually go about accomplishing my goal, but I'll get a solid idea soon.
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